- PROJECT NAME

Selfiestix

- CLIENT

Mars Global

- YEAR

2019

Instead of creating an ad to demonstrate the irresistibility of Pedigree DentaStix, Pedigree created a product – Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time.

Pedigree SelfieStix was supported by an app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun filters to their beloved pooch.

ACCOLADES – SPIKES: GRAND PRIX DIGITAL, GOLD X4, SILVER x3, BRONZE x3. BESTADSONTV AD OF THE WEEK. ADFEST: GRAND LOTUS (MOBILE). AXIS: GOLD, BRONZE X6, FINALISTS X4. ONE SHOW: GRAND PRIX/BEST IN DISCIPLINE X 2, GOLD X3. ONE CLUB FOR CREATIVITY: NAMED ONE OF THE BEST DOG COMMERCIALS OF ALL TIME. D&AD: WOOD PENCIL. CREATIVE POOL: GOLD, SILVER. CAPLES: GOLD X 1, SILVER X 2. AWARD: GOLD X2, SILVER X 1. CANNES: GOLD, SILVER, BRONZE X3, FINALISTS X6. ADSTARS: GRAND PRIX. GOLD X4, SILVER X6. CLIO: GOLD, SILVER. BEST AWARDS: BRONZE. ECHO: DIAMOND ECHO AWARD (BEST IN SHOW), GOLD X4, SILVER. LITTLE BLACK BOOK AWARDS: COMMENDATION. LIAA: GOLD, SILVER. DIGIDAY: NEON(GRAND PRIX FOR BEST USE OF MOBILE), WARC GUN REPORT: #18TH CAMPAIGN IN THE WORLD, PEDIGREE #3 TOP BRAND, MARS #1 TOP ADVERTISER. NZDM: GOLD X2, BRONZE. WEBBYS: HONOREE IN INTEGRATED MOBILE, EXPERIENCE AND NOMINEE IN MOBILE CAMPAIGNS. NEW YORK FESTIVALS: GOLD, SILVER.